About Meggy Cheng, Executive Director

Meggy Cheng received a Master of Arts in Cultural Management at The Chinese University of Hong Kong (Dean’s List Honour), a Bachelor of Arts Degree at The University of Hong Kong and a Diploma in Drama at The Hong Kong Academy for Performing Arts.

In Cheng’s early career, she led the strategic planning, communications and marketing at various multinational advertising agencies for international brands including McDonald’s Hong Kong, Rejoice, Procter & Gamble (HK, Mainland, Taiwan). As an art enthusiast, she devoted herself to integrating business entrepreneurship with art management practices after joining the art sector as Head of Marketing, Communications and Development, Chung Ying Theatre Company; Director of Marketing and Communications, Hong Kong Philharmonic Orchestra; and Head of Branding and Marketing, M+, West Kowloon Cultural District Authority, specialised in branding and marketing strategies, driving profit and stimulating participation.

Cheng was awarded the Scholarship for the “Clore Leadership Programme 2018/19” by the Hong Kong Arts Development Council to undertake one-year training in the United Kingdom. She was named the “Marketer of the Year 2019” and awarded the “Distinguished Marketing Leadership Awards” at the HKMA/TVB Awards for Marketing Excellence 2019 by Hong Kong Management Association, the first person in the arts sector to gain such recognition. In 2023, she led the M+ team on “Yayoi Kusama: 1945 to Now” campaign and awarded the “Now TV Gold Award” at the HKMA/ViuTV & Now TV Awards for Marketing Excellence 2023.